The Next Evolution of Strategic Planning
[Small Group Think Tank]
All Think Tank Sign-ups Are Now Full
Think Tank Moderators/Subject Matter Experts
Jose Anicento, SVP, Head of Behavioral Sciences, MullenLowe
Ellie Gogan-Tilstone, SVP, Head of Strategy, MullenLowe
Our Think Tank Format
These special interactive sessions provide the opportunity to connect with a group of 15 industry peers during the event. Addressing this critical industry topic, you’ll be able to join in, ask questions, share your thoughts, and learn from one another. All are moderated by a subject matter expert in a “cameras on and open mic” format.
Topic Overview: The Next Evolution of Strategic Planning
The role of a strategist changed overnight as client plans are now constantly reworked (or scrapped) to make room for more flexible, experimental strategy informed by data. This, combined with the need for agencies to directly impact each client’s business growth goals, continues to demand a new level of agency strategy.
This group will come together to address how your strategic function – and planners – needs to take shape at your agency.
This Think Tank will be moderated by MullenLowe, named one of the single most effective agencies in the U.S. by the Effies. Ellie Gogan-Tilstone, Head of Strategy, and José Aniceto, Head of Behavioral Sciences will lead the discussion.